No one likes a slow website- a slow loading website is likely to result in visitors navigating away from the website in search of other similar websites that perform better.

Google is now taking page load speed as a factor in how it ranks websites in the search results.

I use the Google Page Speed Tester, the Google Mobile-Friendly Tester and GT Metrix to test the speed and performance of the websites I build. I then use the results to inform the steps I need to take in order to improve the page load speed of a website.